www.facebook.com - audience activity
When looking at audience activity i decided to look at facebook as it is a good example of a website where audiences can interact with one another, post pictures, videos,blogs and create online communities and societies. The website encourages audience interactivity as the website allows people to interact by sending messages to one another or writing scraps on one anothers 'walls'. The website allows users to create personal online pages with their own pictures, friends and fill in a section about their interests and hobbies. The site encourages audience activity as the website relies on it's members. Moreover websites such as facebook and myspace encourage democratisation. This presents a challenge to more traditional media organisations who up to now have had control over what is accessed, how and when.
The website is targetted at teenagers and people in their early 20s. The site allows users to create their own network by writing what schools/university they attended. Their classmates are then automatically found on the website.
Facebook replaces e-mailing and even text messaging or phone calling. The site makes it easy for people to communicate, even if they are on different sides of the world without spending money or making long distance phone calls. The site is immediate and messages and pictures can be uploaded very quickly.
Moreover the site has benefitted owners of clubs, restaurants etc as they can use the site to inform teenagers and university students about upcoming events. Then, using the website they can personally invite 1000s of people and gain an approximate idea of how many people will attend their club or party. This therefore helps club owners and party organisers market their functions and target their advertising at the younger generation...who are most likely to attend clubs,bars etc.
When looking at audience activity i decided to look at facebook as it is a good example of a website where audiences can interact with one another, post pictures, videos,blogs and create online communities and societies. The website encourages audience interactivity as the website allows people to interact by sending messages to one another or writing scraps on one anothers 'walls'. The website allows users to create personal online pages with their own pictures, friends and fill in a section about their interests and hobbies. The site encourages audience activity as the website relies on it's members. Moreover websites such as facebook and myspace encourage democratisation. This presents a challenge to more traditional media organisations who up to now have had control over what is accessed, how and when.
The website is targetted at teenagers and people in their early 20s. The site allows users to create their own network by writing what schools/university they attended. Their classmates are then automatically found on the website.
Facebook replaces e-mailing and even text messaging or phone calling. The site makes it easy for people to communicate, even if they are on different sides of the world without spending money or making long distance phone calls. The site is immediate and messages and pictures can be uploaded very quickly.
Moreover the site has benefitted owners of clubs, restaurants etc as they can use the site to inform teenagers and university students about upcoming events. Then, using the website they can personally invite 1000s of people and gain an approximate idea of how many people will attend their club or party. This therefore helps club owners and party organisers market their functions and target their advertising at the younger generation...who are most likely to attend clubs,bars etc.
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