http://www.channel4.com/entertainment/tv/microsites/S/skins/index_main.html
'Skins'
The skins website is aimed directly at the british youth. This is clear through the all-teen cast, use of slang and plots based around issues concerning teenagers. As a result of this, the website must be catered for teenagers and narrowcasted to suit teenagers. On the website users can watch skins trailers, watch unseen skins episodes and even catch up on episodes that they have missed. This is an example of convergence and how the interent can be used to watch television programmes rather than just the television. Moreover, the skins episodes can be seen via 'myspace'. The idea of using myspace has been done in order to increase the programmes appeal tothe younger generation. Myspace is frequently used by teenagers and having a skins webpage on myspace makes it more accessible and appealing to youths. It also provides the conmpany free advertising space and a chance to gather an online fan base and community.
Furthermore on the website users can enter competitions and win prizes, this is an example of interactivity and giving the audience a chance to get closer to text and get involved. However an even bigger example of this on the website is a section entitled 'get involved with skins series 2'. Here audiences have the chance to visit the set during filming in June. Audiences also have the chance to feedback on episodes of skins to the creators of Skins in the MySpace forums, This is an example of interactivity and giving the audience a chance to get involved with the production of the programme.
Audiences also have the chance to sign up to the skins community and receive free information about skins, wallpapers, competitions etc. This gives the company a greater reach by creating an online skins community.
'Skins'
The skins website is aimed directly at the british youth. This is clear through the all-teen cast, use of slang and plots based around issues concerning teenagers. As a result of this, the website must be catered for teenagers and narrowcasted to suit teenagers. On the website users can watch skins trailers, watch unseen skins episodes and even catch up on episodes that they have missed. This is an example of convergence and how the interent can be used to watch television programmes rather than just the television. Moreover, the skins episodes can be seen via 'myspace'. The idea of using myspace has been done in order to increase the programmes appeal tothe younger generation. Myspace is frequently used by teenagers and having a skins webpage on myspace makes it more accessible and appealing to youths. It also provides the conmpany free advertising space and a chance to gather an online fan base and community.
Furthermore on the website users can enter competitions and win prizes, this is an example of interactivity and giving the audience a chance to get closer to text and get involved. However an even bigger example of this on the website is a section entitled 'get involved with skins series 2'. Here audiences have the chance to visit the set during filming in June. Audiences also have the chance to feedback on episodes of skins to the creators of Skins in the MySpace forums, This is an example of interactivity and giving the audience a chance to get involved with the production of the programme.
Audiences also have the chance to sign up to the skins community and receive free information about skins, wallpapers, competitions etc. This gives the company a greater reach by creating an online skins community.
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