playstation website-play station 3

i looked at the playstation 3 website when looking at portable gaming devices. The website is dedicated to the promotion of the new 'playstation 3'. This shows how the internet can be used as a means of succesfully promoting a product. The website offers 3d images of the product as well as the latest news on the new phenomeneon. The website is targetted at teenagers- who account or the largest percentage of the products consumers. The playstation 3 allows users to play games, watch movies, take photos and even go online. This is a clear example of convergence and how the playstation 3 can be used instead of a computer, a camera and a dvd/video player. The site also advertises the latest ps3 games and this benefits the institutions as they can advertise there product- and at the same time save money.