www.apple.com/itunes
The ipod has taken the natoin by storm and has become increasingly popular amongst people of all ages. The ipod has taken music technology one step further as consumers are able to watch the music videos to their favourite songs, create playlists and manage all of their songs on one,small,portable device. The ipod website has a very colourful and attractive homepage with picture of the product in different, bright colours. On the website, users can see what films and programmes are available to download onto their ipods as well as download music,podcasts and games. The website is a clear example of convergence and shows how products such as the ipod have made watching films and listening to music convenient. The downloads are quick and easy and thus attract people to investing in the ipod.
The website also offers artists a platform to advertise their music on- if they are included on the day's playlists then people are more likely to listen to their music. Moreover the website has a section for 'single of the week', which gives the specific artist or band much exposure.
After looking at the homepage of the site i looked more at the 'ipod shuffle' in more detail. The ipod shuffle coems in five different, attractive colours and allows audiences to wear up to 240 songs on their sleeve, lapel or belt. The ipod shuffle is clip on and is very convenient and lightweight. The product is an example of miniturisation and shows how products are getting smaller and smaller...the ipod shuffle can be compared to large cd walkmans, whcih were extremely inconvenient and involved too much hassle. New technologies such as the ipod put emphasis on comfort and convenience.
The ipod has taken the natoin by storm and has become increasingly popular amongst people of all ages. The ipod has taken music technology one step further as consumers are able to watch the music videos to their favourite songs, create playlists and manage all of their songs on one,small,portable device. The ipod website has a very colourful and attractive homepage with picture of the product in different, bright colours. On the website, users can see what films and programmes are available to download onto their ipods as well as download music,podcasts and games. The website is a clear example of convergence and shows how products such as the ipod have made watching films and listening to music convenient. The downloads are quick and easy and thus attract people to investing in the ipod.
The website also offers artists a platform to advertise their music on- if they are included on the day's playlists then people are more likely to listen to their music. Moreover the website has a section for 'single of the week', which gives the specific artist or band much exposure.
After looking at the homepage of the site i looked more at the 'ipod shuffle' in more detail. The ipod shuffle coems in five different, attractive colours and allows audiences to wear up to 240 songs on their sleeve, lapel or belt. The ipod shuffle is clip on and is very convenient and lightweight. The product is an example of miniturisation and shows how products are getting smaller and smaller...the ipod shuffle can be compared to large cd walkmans, whcih were extremely inconvenient and involved too much hassle. New technologies such as the ipod put emphasis on comfort and convenience.
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