Tuesday, 20 March 2007


www.totalkiss.com

The kiss 100 website is a bright, fun, lively website which is targetted at teenagers- hence the bold, bright colours and flamboyant background. The site offers information about clubs, competitions, concerts, music and gossip. The site is split in 5 sectoins: clubs, music, entertainment, competitions and a section on 'my kiss', which allows consumers to be part of the kiss team. The opening page includes a slide show of what the site has to offer as well as moving images and adverts- which make the page stand out. This has all been made possible thanks to NMT's.

The website gives consumers the chance to listen to kiss 100 online or tune in to different kiss shows, such as the breakfast show. The website is extremely interactive and users can even e-mail the kiss dj's and request songs as well as enter competitions. Furthermore audiences are able to select a dj from the 'select a dj' panel and view the dj's playlist and download songs from it. This makes the radio more flexible for the audience as if they miss a radio show, they can download it via the website.

Consumers are also able to subscribe to the 'kiss mobile', were they will receive the latest kiss info to their inbox- such as the latest gossip, competitions and concerts. The site is aimed entirely at teenagers and even has a section entitled 'bored'. This sectino contains video archives- using NMT's and jokes archives as well as picture archives. This has all been made possible due to the use of NMT's such as advanced video technology.

The website is a clear example of convergence and outlines how radio, television and the internet are all converging into one product as consumers are able to watch videos, listen to the radio and enter competitions all via the internet.

The kiss 100 website benefits institutions as they have a platform to broadcast their media on- and kiss, being a famous name, attracts many visitors. Moreover 'kiss' benefit from the site as they use it to advertise and promote their radio shows, competitions, dj's and events. They also make money from companies who pay for advertising space on their website- for example, 'Lynx'. The 'lynx' adverts are posted all around the site and offer a link to the 'lynx's' website.

1 comment:

LATYMERMEDIA said...

goli, no posts since 20th march - what's going on?? and no past paper handed in today either??? Miss B