www.ring-themovie.com
I chose to look at the website for 'The Ring' as i think it is a very good example of how new media technologies are used in order to create a more appealing, interactive website in order to market films.
The website has several links that alow the audience to become more familiar with the film before seeing it. The website also helps create a narrative image for the film, which is that it is a thrilling movie based around a deadly video tape. This narrative image is created as soon as viewers enter the site as the black background and scary, disturbing flashing images suggest the genre of the film and possible story lines. The intro to the website consists of flashing images and videos of characters from the film, this sets up an enigma for viewers and draws them in to find out more about the film.
The website allows audiences to visit image galleries and see behind the scenes footage as well as read the film's production notes. This makes the audience feel more involved with the film and thus makes them more eager to see it. Moreover, audiences have the chance to download wallpapers, screen savers, e cards and aim icons from the film. This promotes the film even further- and shows how the internet can be used successfully to market and advertise a film. Using the internet as a platform for marketing benefits the instituions greately as they save a lot of advertising money- moreover, the website will always be there,whereas billboards and television adverts wont always be shown.
Furthermore, the website offers audiences to watch the film's trailer. This is an example of convergence and how the internet and television are merging into one product as now, instead of watching trailers via the television, viewers can watch them online.
I chose to look at the website for 'The Ring' as i think it is a very good example of how new media technologies are used in order to create a more appealing, interactive website in order to market films.
The website has several links that alow the audience to become more familiar with the film before seeing it. The website also helps create a narrative image for the film, which is that it is a thrilling movie based around a deadly video tape. This narrative image is created as soon as viewers enter the site as the black background and scary, disturbing flashing images suggest the genre of the film and possible story lines. The intro to the website consists of flashing images and videos of characters from the film, this sets up an enigma for viewers and draws them in to find out more about the film.
The website allows audiences to visit image galleries and see behind the scenes footage as well as read the film's production notes. This makes the audience feel more involved with the film and thus makes them more eager to see it. Moreover, audiences have the chance to download wallpapers, screen savers, e cards and aim icons from the film. This promotes the film even further- and shows how the internet can be used successfully to market and advertise a film. Using the internet as a platform for marketing benefits the instituions greately as they save a lot of advertising money- moreover, the website will always be there,whereas billboards and television adverts wont always be shown.
Furthermore, the website offers audiences to watch the film's trailer. This is an example of convergence and how the internet and television are merging into one product as now, instead of watching trailers via the television, viewers can watch them online.
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