www.myspace.com

'myspace' has taken the nation by storm with its increasing popularity. The website is a clear and possibly one of the most prominent example of personalisation and interactivity. The website allows users to create their own web page, with pictures, videos and more importantly gives them the chance to blog and create online communities. This website has helped many businesses as it is used as a platform for them to advertise their products and it is also used for networking.
'myspace' is aimed mostly at teenagers, with the majority of users aging between 15 and 21. The webiste allows users to personalise the media by creating their own web pages, with their own design,colour,music, content etc.
The website also illustrates interactivity via the internet as users can interact with friends by commenting each other as well as using the recently introduced imessenger, which is similar to msn messenger. Moreover the website encourages online communities for fans or simply people with similar interests.
'myspace' has also proved to be beneficial for institutions as far as advertising goes. For example, singers with myspaces, such as Eminem, JayZ and Jme can advertise their upcoming singles via myspace either through messages or bulletins. This provides them with free advertising space targettted at teenagers, who are their target audience. Moreover, fans can also watch previews of music videos and get information about upcoming concerts, gigs etc.